Sensory experiences could be what sets hair removal depilators apart in the years to come. With the help of our White Space AI tool, the Simporter team has identified key sensory experiences that will strongly influence the industry in 2023 — sensory attributes that won’t just engage our sight or touch but invoke all of our senses! Discover innovative products that cater to consumers’ desires and connect with them on a deeper level. Get ready to offer an elevated experience with the latest trends in hair removal depilators.
Foam
Despite holding a very negative consumer passion score, foam is still one of the top sensory attributes for 2023 when it comes to hair removal depilators. Consumers may be wary of foam, but brands can still capitalize on the very high demand and low competition scores. Highlight the benefits of foam in marketing campaigns and product packaging to educate consumers and help them understand why foam could be the right choice for them.
Foamy products like Easy Off’s Foaming Hair Removal Spray lead the trend with their foamy, moisturizing texture. Use this product as an example to see how successful foam-based depilators can be, and follow suit.
Amazing
While amazing might feel a bit ambiguous, it’s a key sensory attribute to keep an eye on for 2023. Amazing is characterized by its positive passion score, high demand score, and very low competition score, making it a great opportunity for brands looking to capture consumer attention. This is an abstract concept, but you can still tap into these sensations with clever marketing and product packaging.
Show consumers that amazing can be something tangible. Brands like Completely Bare are doing just that. Their hair-inhibitor products offer a luxurious cream experience that prevents hair growth over time — an amazing sensation that can’t be ignored. By turning hair removal routines upside-down, redefine how consumers perceive “amazing” when it comes to hair removal.
Cool
Similarly, cool is a concept that can be difficult to pin down — but the Simporter team has identified this as a top trend for 2023. With its very negative passion score, brands should focus on educating consumers on the benefits of this sensory attribute. Cool products offer both a sensory and practical experience, so make sure to highlight both in your marketing efforts.
An example of a successful, cool-based depilator is Schick’s Hydro Silk Cooling Razor. This razor is designed to cool, refresh and soothe skin as it removes unwanted hair. By offering an intense, invigorating sensation, the Hydro Silk Cooling Razor can help brands stand out and capture consumers’ attention.
Disappear
This is a less obvious sensation, but it can still greatly impact hair removal depilators in 2023. Disappear holds a neutral passion score, medium demand score, and very low competition score — making it perfect for brands to capitalize on.
Make consumers feel like they can make their unwanted hair disappear without resorting to painful techniques. Gillette’s Venus Hair Removal Creams are a great example of how to achieve this. These creams dissolve hair quickly, so consumers can experience a smooth look and feel in a matter of minutes. By emphasizing the efficiency and convenience of their products, brands can make disappear a desirable sensation — even with its neutral consumer passion score.
Visible
Consumers want unwanted hair to disappear — but they also want it to be visible enough that they can keep an eye on any regrowth. This is where the concept of Visible comes in. With its medium demand score and very low competition score, Visible is an opportunity for brands to make their mark in the hair removal industry.
Take a cue from Braun’s Silk-expert IPL Hair Remover. This product uses innovative Intense Pulsed Light technology to get rid of unwanted hair in just four weeks, while still allowing consumers to notice any regrowth. It’s a great way to satisfy the Visible trend while allowing consumers to control their hair.
Slippery
Slippery is an interesting sensation to keep in mind for 2023. While it may not have a high passion score, its medium demand score and low competition score makes it a great opportunity for brands to enter the space while competition is sparse. Consider highlighting the moisturizing aspects of your products to tap into this trend.
Take Nair’s Sensitive Glide Hair Removal Cream, for example. This product provides a unique combination of conditioners and moisturizers that help to make hair removal smooth, quick and gentle — a perfect fit for the slippery trend. Make sure to emphasize these aspects in your marketing efforts so that brands can take advantage of this trend and make hair removal feel smoother than ever.
Mildly
Those with sensitive skin can often be apprehensive about hair removal treatments. This is where the concept of Mildly comes in. It’s a great opportunity for brands to build trust and break into the industry by providing gentle, mild products. Olay’s Smooth Finish Facial Hair Removal Duo is a great example of how to do this — its dual-action formula gently removes hair while also providing skincare benefits. By highlighting their products’ gentle, mild nature, brands can tap into the Mildly trend and capture an audience looking for a less intense hair removal experience.
Healing
Healing indicates that consumers want their hair removal products to not only be effective but also help to promote skin health. This can be a big plus for brands — with its medium demand score and low competition score, Healing is a great chance for them to stand out from the crowd.
Take a cue from Noxzema’s Extra Strength Hair Removal Cream. This product contains a special blend of moisturizing conditioners that help to soothe and nourish skin before, during, and after hair removal. By emphasizing the healing benefits of their products, brands can tap into the Healing trend and fortify trust with consumers who are looking for a more holistic approach to hair removal.
Softens
After removing hair, consumers often want to soften the skin. Despite neutral consumer passion and medium demand scores, the Softens trend presents a great opportunity for brands to establish their presence in the market. Consider product packaging that highlights your product’s moisturizing and hydrating capabilities to tap into this trend.
Dissolving
Last but not least, the Dissolving trend is a great way to get ahead of the curve. With its low competition score and medium demand score, brands have a great chance to create and market products that can help consumers dissolve unwanted hairs without much effort. This trend could be a game-changer for consumers looking to avoid razor burn and ingrown hairs and introduce new, innovative products that dissolve hair without much effort or discomfort.
Simporter’s Take
When it comes to hair removal, gone are the days of one-dimensional products. Consumers want an experience that invokes all of their senses and addresses their needs — whether it’s Visible, Slippery, Mildly, or Healing. Brands should take the time to explore and understand these trends, as they indicate what consumers are likely to want in 2023. By understanding the needs of your audience and marketing the features that cater to these trends, you can ensure that your products stand out in a crowded marketplace and withstand shorter-term trends.
Keep ahead of the curve and stay informed on what’s happening in the world of hair removal with our blog! Discover all that you need to know about 2023 trends.
If you’re ready to see Simporter AI in action and learn what it can do for you, request a demo on our website for more insights on key trends. Predicting need trends is just one way Simporter can help brands grow their business, so to learn more about how we can help you, please visit us at simporter.com.
