Simporter vs Surveys
Simporter is an agency research alternative that speeds up your ideation stage and increases transparency around new product research, so you can invest in the products your consumers are actively searching for.
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Surveys
Simporter
Respondent Bias
Actual Behavior
Snapshot Data / Not Predictive
Predictive Machine Learning Models
Small Sample Sizes
Large Sample Sizes
Becomes Obsolete
Continuously Refreshes
Why Simporter
There are a lot of tools out there. Here is why you should pick Simporter.
Accuracy
Surveys have a low accuracy for making innovation decisions. They are not predictive, include professional test-takers, respondent biases, and small sample sizes.
Identify New Questions
Surveys answer pre-existing questions that you probably already know the answer to. Simporter brings up new questions to help you decide on your next product’s DNA.
Multi-Sourcing
Unlike surveys, Simporter updates its data frequently. So your data won’t be obsolete after a few months in today’s fast-paced market.
Breakdown
Survey Tools
Simporter
Respondent Bias
Actual Behavior
Limited Amount of Studies
Unlimited Amounts of Studies
Snapshot Data/No Predictive View
Predictive Machine Learning
“Professional” Test Takers
Actual Consumers
Small Sample Sizes (Hundreds)
Massive Sample Sizes (Millions)
Answers Pre-Existing Questions
Uncovers New Questions & Answers
Pay Per Respondent or Response
Pay Per Category
Becomes Obsolete Over Time
Continuously Refreshes Data
Respondent Bias
Limited Amount of Studies
Snapshot Data/No Predictive View
“Professional” Test Takers
Small Sample Sizes (Hundreds)
Answers Pre-Existing Questions
Pay Per Respondent or Response
Becomes Obsolete Over Time
Actual Behavior
Unlimited Amounts of Studies
Predictive Machine Learning
Actual Consumers
Massive Sample Sizes (Millions)
Uncovers New Questions & Answers
Pay Per Category
Continuously Refreshes Data
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