Simporter vs Social Listening
Simporter is a social listening alternative that speeds up your ideation stage and increases confidence around new product research, so you can invest in the products your consumers are actively searching for – not just tweeting about.
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Social Listening
Simporter
Noise Hides Signals
Filters Signals from Noise
About Consumer Posts
About Supply & Demand
User Defines Keywords
AI Identifies Attributes
Complex & Hard To Use
Easy and Actionable
Why Simporter
There are a lot of tools out there. Here is why you should pick Simporter.
Accuracy
Social Listening tools are inaccurate for innovation decisions. They are not predictive, identify what looks good on “Instagram,” and require manual analysis.
Identify New Questions
Surveys answer pre-existing questions that you probably already know the answer to. Simporter brings up new questions to help you decide on your next product’s DNA.
Multi-Sourcing
99% of social media trends do not predict consumer purchasing intent. Multi-sourcing spots the meaningful 1% by finding patterns across search, social, sales, and reviews.
Breakdown
Social Listening
Simporter
Less Actionable – Only Social Media
Social + Search + Reviews + POS
Focus on Volume of Posts
Focuses on Consumer Insights
User Pre-Defines Keywords
AI Organically Defines Attributes
Complex & Hard to Use
Easy to Use
Noise Hides Signals You Need to See
Isolates Signals from Noise
Fake Posts Included in Your Data
Excludes Fake Posts With AI
About Consumer Posts
About Demand & Competition
One-Time Research
Regularly Updated Research
Less Actionable – Only Social Media
Focus on Volume of Posts
User Pre-Defines Keywords
Complex & Hard to Use
Noise Hides Signals You Need to See
Fake Posts Included in Your Data
About Consumer Posts
One-Time Research
Social + Search + Reviews + POS
Focuses on Consumer Insights
AI Organically Defines Attributes
Easy to Use
Isolates Signals from Noise
Excludes Fake Posts With AI
About Demand & Competition
Regularly Updated Research
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